Patagonia

As a part of an Advertising & PR Research class at UNC, we were tasked with picking a company and conducting research on the entirety of the UNC student body in order to find key insights on how that company could improve their marketing.

Our group chose Patagonia because we wanted to analyze why the buyers of Patagonia on college campuses typically do not buy their product because of its eco-friendly messaging, but instead, its trendiness. We wanted to know how effective Patagonia's cause marketing is on these certain key publics.

Our research methods included in-depth interviews, public forums, and mass Qualtrics surveys that gathered both quantitative and qualitative results.