LA28 Olympics

In my Sports Ethical Issues and Sports Communication class, we were assigned with creating an Olympic awareness campaign for the 2028 Games in Los Angeles. We were tasked with targeting four key publics: general fans, youth sports, Olympic sponsors, and Olympic governing bodies.

The most exciting aspect about this project for me is that our team was chosen out of the other teams as the campaign winner by Katie Bynum, the Chief of Staff for the USOPC, for best capturing and aligning with the mission of the LA28 Olympics.

This project also includes a 30 page report, which was much more comprehensive of our overall campaign, but the slide deck below presents some of our most exciting ideas.