Jordan Brand

In my Public Relations Campaigns class, a capstone class of the Hussman School of Journalism and Media, the Jordan Brand asked us to create a PR campaign that introduced their new women's capsule collections for the Spring and Summer of 2020.

The Jordan Brand team presented us with an extensive brief, so that we could bring the Jordan Brand's theme of "flight" into the realm of women. The goals of the campaign were to create virtual events, in light of Covid-19, that would invite women to the brand and give women a complete Jordan look made specifically with them in mind.

This was a semester-long campaign that included lots of research, lots of brainstorming, and a hefty final campaign report.